Essence Magazine, November 2005

Profit from your passion

By Ingrid Sturgis

Credit: Peter Chin
Jones puts finishing touches on one of her tasty creations.

Plan for the Long Haul
Charmaine Jones loves baking cakes. And as owner of the Hoboken, New Jersey–based company Cakediva, she has seen how revenue from a favorite pastime can fluctuate. For 15 years she has created spectacular cakes for soap-opera weddings, celebrities and corporate clients, as well as Afrocentric-themed cakes for African-American weddings.


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